ANDIAMO - Jon Farzam

Owner and CEO at The Shore Hotel

Your family has been in hospitality for years. What inspired you to personally stay in the industry and build your own path within it?

Hospitality is one of the few industries where you can create an immediate, tangible impact on someone’s day and their memories. Growing up around it taught me that details, consistency, and genuine care are what build trust. I stayed because I love building experiences and teams, and I wanted to modernize what we do through sustainability, design, and operational excellence.

When guests look back on their stay at Shore Hotel, what’s the one feeling you hope they remember most?

I want them to remember feeling genuinely cared for. Not just satisfied, but seen, welcomed, and at ease from the moment they arrive to the moment they leave.

As Santa Monica’s first Gold LEED–Certified hotel, Shore Hotel helped raise the bar for eco-conscious travel. What did that accomplishment unlock for your vision moving forward?

It proved that sustainability and luxury can coexist without compromise. It unlocked a long term mindset where every decision is evaluated through both guest experience and environmental responsibility. It also created accountability, once you set that standard, you have to keep raising it.

The hotel earned a spot as #11 Best in the US. What does that recognition motivate you to achieve next?

That recognition belongs to our team. It reflects the consistency, care, and pride they bring every day in the details guests actually feel. It motivates me to keep investing in our people, keep raising our standards, and keep evolving the guest experience so we continue earning trust, loyalty, and long term excellence.

You’re active in causes like the Surf Bus Foundation, which gives kids their first experience of the ocean. What moved you to support that mission, and what has stayed with you from being involved?

The ocean is a huge part of Santa Monica’s identity, but not every child gets access to it in a safe, welcoming way. Supporting Surf Bus is about creating a first experience that can change a child’s confidence and worldview. What stays with me is seeing how a simple day at the beach can open doors emotionally and mentally for kids.

You’ve said you’re inspired by your employees and the lives they lead. How has that shaped your leadership philosophy?

It keeps me grounded and focused on people, not just metrics. Everyone has responsibilities outside of work, and great leadership respects that while still holding high standards. If you build a culture of care, clarity, and growth, performance follows.

With the addition of Shoreside Santa Monica, what does the future of culinary and lifestyle experiences look like under your leadership?

The future is experience driven, guests want more than a room. They want a place that feels connected to the destination, with food, design, and energy that match the setting. Shoreside is a step toward creating a lifestyle ecosystem where locals and travelers both feel at home, with quality, warmth, and a strong sense of place.

What is your favorite Bellino product and why?

I love 300TC Hotel Sateen line sheets and pillowcases. They feel clean, cool, and timeless, and they hold up beautifully with the standards and wash cycles a hotel requires. They are the kind of detail guests may not name, but they absolutely feel.

Sustainability can sometimes feel “invisible” to guests. What’s one eco-friendly feature guests might not notice at first but is deeply meaningful to you?

Efficient building systems behind the scenes, like HVAC optimization and water saving infrastructure, are huge. Guests may not notice them the way they notice design, but they reduce our footprint every day without sacrificing comfort. That is the kind of sustainability that actually scales.

Hospitality requires constant adaptability. What has leading Shore Hotel taught you about resilience and creativity?

It taught me that consistency is built through systems, and resilience is built through people. You have to stay calm, make fast decisions with incomplete information, and keep the guest experience steady even when conditions change. Creativity comes from constraints, when you commit to quality, you find better ways to deliver it.

Outside of work, what activities or hobbies bring you joy and help you recharge?

Fitness is a big one for me, especially strength training. Travel also recharges me because it gives perspective and fresh ideas about service, design, and culture. I also value time with family and close friends, it resets everything.

Who has been your biggest inspiration throughout your career?

My father. He modeled discipline, humility, and consistency, and he never stopped pushing himself, even in difficult circumstances. That mindset shaped how I approach leadership and how I show up every day.

What advice would you give to someone new to the hospitality industry?

Master the basics first: reliability, attention to detail, and genuine respect for guests and coworkers. Learn operations deeply because hospitality is won or lost in execution. And focus on your daily habits because they shape who you are and make your goals more attainable over time. Stay curious, the best leaders keep learning, listening, and improving even when things are going well.

ANDIAMO - Mike Weiss

Co-Founder & Co-CEO at Trailborn and Castle Peak Holdings

Before Trailborn and Castle Peak, you worked across investment banking, real estate private equity, and several startups, from Compass to RISE Brewing to Maple. What inspired you to pivot toward hospitality?

Starting Trailborn Hotels & Resorts and Castle Peak Holdings was a natural evolution of everything I’d worked on up to that point. I’ve invested in hotels, worked at Airbnb in its early days, and created a more seamless real estate experience during my time at Compass. At Rise and Maple, I focused on developing great F&B products and experiences that connect people through hospitality. In many ways, there’s been a real estate and hospitality component of every chapter of my career–and Trailborn brings it all together. We saw an opportunity to elevate the way people experience extraordinary outdoor destinations by bringing design-forward, high-touch hotels to places that have never had them before.

Trailborn promises that guests will leave with “new stories to tell.” What makes a journey unforgettable in your eyes, and how do you design for that?

A truly memorable stay is about more than where you sleep or where you go–it’s about the experiences that stay with you. The scent of salt air after learning to surf in Wrightsville Beach. Your daughter’s laughter as your daughter rides a horse through the Rockies for the first time. The golden light, the warmth, the shared stories that linger long after. At Trailborn, we design for those moments. Every element–from the interiors and gathering spaces to the activities and amenities–is intentionally crafted to bring people together and connect them to the beauty of the place.

Trailborn’s mission feels deeply personal, it’s about reconnection, nature, and storytelling. Was there a specific trip or place that first made you fall in love with the outdoors?

Growing up, my family took annual ski and snowboard trips. We’d travel to different mountain towns across the country, chasing fresh snow and time together. I remember waking up with the sun to catch the first tracks, the quiet stillness of the slopes before the day began, and the way the mountains seemed to stretch endlessly around us. In the evenings, we’d soak in outdoor hot tubs and enjoy fun meals as a family. Those trips sparked a lifelong love of nature–the beauty, the freedom, and the way being outside connects you to the people you’re with and the place you’re in.

Your portfolio spans from Route 66 roadside hotels to spa hideaways in the Blue Ridge Mountains. How do you maintain a cohesive brand identity while celebrating each location’s individuality?

Trailborn’s identity is unified by a belief that beautiful, inspiring design should be accessible in extraordinary outdoor destinations. Each property reflects that core philosophy and follows our brand standards. We maintain the same quality, brand pillars, and experiential design no matter the destination, while leaving room for localization in the execution and implementation.

Last year, Trailborn entered a long-term strategic agreement with Marriott International as part of its new Outdoor Collection. How do you see this collaboration redefining what outdoor hospitality can look like in the years ahead?

As a founding member of the Outdoor Collection by Marriott Bonvoy, Trailborn remains proudly independent while gaining access to millions of travelers through Marriott’s global network. Such a strategic agreement that amplifies our mission to make elevated, nature-driven hospitality more accessible. We’re redefining what it means to stay close to the outdoors, combining thoughtful design, exceptional food and beverage, and curated experiences like guided hikes, surf lessons, and fly fishing. Together, Trailborn and Marriott are shaping a new category of outdoor travel that blends comfort, authenticity, and adventure.

You’ve said your team actually embeds itself in the communities where you invest. How does that level of involvement help you see potential differently?

Our approach begins with a deep respect for each destination. Before we start designing anything, we spend time on the ground getting to know the people, the culture, and the rhythm of daily life. This helps us understand not just what travelers seek, but what the community values. When we build something the community loves, it naturally becomes “of the place” — locals frequent our restaurants, bars, and events, and often become our biggest advocates, sharing Trailborn with others. To strengthen that connection, we also partner with local guides and businesses to lead excursions and deliver authentic on-site activities.

The Keep Extraordinary initiative donates a portion of every stay to local land conservation. What inspired that model, and how do you ensure it creates measurable impact in the communities you operate in?

Our goal–and one of our greatest responsibilities as stewards of the land–is to leave every place better than we found it, so future generations can experience our markets as our guests do today. Through our Keep Extraordinary initiative, a portion of every reservation booked directly on our website is donated directly to conserving and protecting the landscapes our guests come to enjoy.

What is your favorite Bellino product and why?

We’re big fans of Bellino’s BOND line because it strikes the perfect balance between luxury and practicality. The linens have an elevated look that aligns with our hotels’ design standards, but they’re also incredibly adaptable, resisting wrinkles across a variety of laundry setups. That flexibility is key for us, since many of our properties are located in rural or outdoor destinations where laundry capabilities can vary.

Castle Peak’s recent $315 million raise sets the stage for Trailborn’s continued expansion into extraordinary outdoor destinations. What’s the dream project or location you can’t wait to bring to life?

It’s been an incredible year of growth, with five Trailborn properties already open and more on the horizon in Mendocino, California, and Jackson Hole, Wyoming. Jackson, in particular, is a dream market. With its proximity to Grand Teton and Yellowstone National Parks, world-class skiing, and rich culture, it perfectly embodies what Trailborn stands for. We’re currently transforming our forthcoming Jackson Hole property into a four-star mountain retreat that balances design, adventure, and connection. It will become our first true ski destination, complete with reimagined dining, family-friendly amenities, and spaces that bring people together after a day outdoors.

Hospitality is, at its heart, about people. What’s a moment with a guest, a team member, or a local community that’s stayed with you personally?

One of the best parts of this work is being surrounded by people who instinctively step up when it matters most. That spirit was on full display when Hurricane Helene hit Western North Carolina shortly after opening Trailborn Highlands in September 2024. Our team immediately jumped into action–protecting our guests, safeguarding the property, and finding ways to support the local community. Moments like that test you, but they also bring out the best in people. Whether it was battening down the hatches together during a once-in-a-thousand-year storm or sleeping in the back of a truck when flooding left colleagues stranded, everyone looked out for one another. It reminded me that great hospitality starts with great people–the kind who show up, work hard, and care deeply.

Outside of work, what activities or hobbies bring you joy and help you recharge?

I love getting outdoors as much as possible, especially hiking with my wife and two daughters, whether it's the trails near my home or Trailborn’s properties. Highlands, North Carolina, is one of my favorite areas to hike, with its moderate summers, gorgeous autumns, and incredible views of the Blue Ridge Mountains. I’ve also golfed and snowboarded for many years, and that’s always been a great way to get outdoors, recharge, and clear my mind. 

Who has been your biggest inspiration throughout your career?

My dad has always been my biggest inspiration. He was a successful entrepreneur and company builder who achieved a great deal professionally. While he wasn’t in hospitality, he loved what he did and excelled at it. Most importantly, he managed to do it all while being an exceptional husband, father, friend, and person. 


What advice would you give to someone new to the hospitality industry?

Hospitality is equal parts creativity, operations, and human connection. My advice is to stay flexible and curious. Every property, guest, and market will teach you something new if you’re willing to learn. At Trailborn, no two projects are the same, and that’s the beauty of our brand. Building something meaningful requires resilience, collaboration, and a genuine passion for creating experiences that matter and provide memories that last a lifetime. If you lead with that, everything else falls into place.

ANDIAMO - John Grossman

CEO of Marc & Rose Hospitality

You described Marc & Rose as a “new reflection of what we’ve always been.” What legacy did you want to preserve, and what did you feel ready to evolve?

The legacy we’ve sought to celebrate is inspired by the lives of Samuel Marcus Grossman and Peggy Rosalie Jacobsen. Their story is the heartbeat of our journey—a chance meeting on a Hawaiian beach in 1959, a shared wanderlust that swept them across the globe, and a passion for hospitality that gave rise to iconic places like the Arizona Biltmore. What they taught us, and what we’ve carried forward, is that hospitality isn’t just about service; it’s about genuine connection, empathy, and a deep respect for the landscapes that shape us. That hands-on, owner-operator approach—where every property, from the rustling palms of Laguna Beach to the quiet hush of the desert—tells a story of place and people. It’s about crafting spaces that settle the soul and stoke the spirit, a tradition we’ve honored with every renovation and every new concept.


As for what we felt ready to evolve, it was time to shed the seemingly generic shell of Classic Hotels & Resorts and step into something more personal and immersive. The Marc & Rose rebrand reflects our longing to attract and retain talent while deepening the guest experience. It’s about embracing modern design partnerships—working with visionaries like AvroKO, Rinker, Post Company, LAND, Adean Studios and Electric Bowery—to breathe fresh life into historic assets while staying true to their roots. Sustainability, too, has woven itself into our ethos, with our 1% for the Planet commitment ensuring we safeguard the very landscapes that inspire us. It’s a delicate dance—honoring the past while boldly reimagining what’s possible.

Marc & Rose is rooted in both story and place. How do you translate that philosophy into a physical and emotional experience for guests?

It starts with honoring the landscapes that inspire us—the breathtaking American West, from Carmel-by-the-Sea’s rugged coastline to Arizona’s vast desert expanse. We design every space to feel like an extension of that place, using sensory details to create immersive environments where guests can touch, smell, and hear the story.
 
We aim to welcome guests as adventurers, explorers, and tranquility seekers, offering moments of connection—whether it’s a fireside chat at La Playa or a meal at El Chorro that ties them to generations of visitors. Our hands-on, owner-operator approach ensures every detail reflects a genuine care that settles the soul. It’s not just a stay; it’s a shared journey, where the physical space and the emotional resonance of our story intertwine to leave a lasting memory.

You took over as CEO in 2020 after more than a decade with the company. What’s changed most in your leadership style since then?

Stepping into the CEO role in 2020 after more than a decade with Marc & Rose was a natural evolution, but it’s been a transformative journey. My leadership was heavily hands-on as I was immersed in every detail, from guest experiences to property turnarounds, much like the real estate vision established by prior leaders. Since then, I’ve shifted toward empowering our teams, trusting their creativity to breathe new life into projects like La Playa, Casa Loma, or El Chorro. The pandemic forced me to adapt quickly, leaning into resilience and empathy—qualities I’ve always admired in hospitality—but now I prioritize fostering a culture where innovation thrives alongside that soulful connection. It’s less about me steering every course and more about guiding a shared vision, ensuring we honor our roots while embracing what’s next.

Your parents took an around-the-world trip in the 1950s, how has their adventurous spirit influenced the way you experience and design travel today?

My parents’ around-the-world trip in the 1950s was more than a vacation—it was a bold leap into the unknown that sparked a lifelong love for discovery.  They met on a Hawaiian beach, explored distant cultures, and brought that sense of wonder back home, which continues to inspire every corner of Marc & Rose. For me, travel is about immersing myself in a place—seeking out stories and connections that resonate. That influences our designs too; we craft spaces to feel like living chapters of those adventures, with sensory touches like curated playlists or handcrafted furnishings that invite guests to explore and unwind.

If someone were to walk into a Marc & Rose property for the first time, what’s the one feeling you hope they take away?

When someone walks into a Marc & Rose property for the first time, I hope they’re immediately enveloped by a feeling of serene belonging. It’s that moment where the coastal breeze or desert quiet wraps around them, and they sense they’ve stepped into a space that’s both a retreat and a celebration of its place.

Hospitality is about connection, and I want that first impression to spark a quiet joy—a sense that they’re not just guests, but part of a story that’s been unfolding since 1962. Whether it’s the handcrafted details or the warm welcome, I hope they leave with a feeling of being seen and settled, ready to unwind in a way that feels uniquely theirs.



Your culture page highlights “hands-on & heartfelt” hospitality, how do you encourage team members, from bellhops to managers, to take initiative and surprise guests with small but meaningful gestures?

Encouraging initiative starts with trust—we empower our people by giving them the tools, confidence, and freedom to act, whether it’s a bellhop noticing a guest’s tired smile and offering a cold water on a hot Arizona day or a bartender remembering a returning guest’s favorite drink. We foster this through ongoing training that blends fundamentals with room for improvisation, teaching everyone to anticipate needs while respecting the guest’s space to breathe.
We also celebrate these gestures—small acts like a handwritten welcome note or fresh cookies saved for a late-night arrival can turn a stay into a memory. It’s about creating a culture where everyone feels they’re part of the story, inspired to surprise and delight in ways that feel authentic to them and our properties’ unique spirit.

Marc & Rose became the first hospitality management partner of 1% for the Planet, donating a portion of revenue since 2019. How does this environmental commitment shape your daily operations?

Becoming the first hospitality management partner of 1% for the Planet in 2019 was a proud milestone for Marc & Rose, reflecting our deep respect for the environments we call home. Donating 1% of our revenue to support organizations like the Arizona Trail Association, Lagna Ocean Foundation, and Glen Canyon Institute isn’t just a pledge; it shapes how we operate every day. We weave environmental stewardship into our routines—optimizing energy, reducing waste through mindful procurement, and training our teams to prioritize sustainability, from bellhops to managers. It’s about small, consistent actions: switching to LED lighting, sourcing locally where possible, and even rethinking guest amenities to cut single-use plastics (something we began doing back in 2012). This commitment holds us accountable, pushing us to innovate while honoring the landscapes that define our properties, ensuring our operations leave a lighter footprint for future generations.

You’ve announced new investment into existing properties like La Playa Hotel and The Inn at Laguna Beach. What excites you most about these renovations?

We are excited about the new investments we’ve poured into properties like La Playa Hotel and Casa Loma Beach Hotel (previously The Inn at Laguna Beach). What thrills us  most is the chance to breathe new life into these beloved spaces while staying true to their roots. At La Playa Hotel, the $20 million renovation completed in Fall 2023 with Post Company has rekindled its bohemian heritage from 1905, blending timeless charm with modern sophistication.  For Casa Loma, the $15 million transformation finished last summer with Electric Bowery and LAND taps into Laguna Beach’s creative past, turning a clifftop perch into a serene, sculptural retreat that honors its counterculture legacy. What ignites my passion is the collaborative process — among designers, staff, and myself — to craft experiences that surprise and delight, connecting guests deeper to the places that shaped us.

You’ve said you want to connect more deeply with guests “as people.” In a world of tech-first hospitality, how do you preserve that human touch across the brand?

In a world leaning toward tech-first hospitality, preserving that human touch across our brand is both a challenge and a priority. We start by ensuring our teams are empowered to engage personally, from a bellhop remembering a guest’s name to a manager sharing a local story over coffee. We use technology as a tool, not a replacement—check-in apps can streamline a transaction, but also free up staff for meaningful interactions, or personalized emails that feel crafted, not automated.
Training is key; we coach our people to read the room, anticipate needs, and offer small, heartfelt gestures like a handwritten note or a tailored recommendation. Even with digital bookings, we encourage follow-ups that feel warm, not scripted. It’s about balancing efficiency with empathy, ensuring every guest feels seen and valued, not just processed. This human focus sets us apart, reflecting the soulful connections my parents cherished, and we measure success by the smiles and stories that linger long after checkout.

ANDIAMO - Jennifer Collins

Co Founder and President of Procure Impact

What motivated you to pursue a career that spans hospitality, community development, and social impact?

I grew up in Baltimore, and my experiences there had a big impact on me. My dad was a teacher and coach in the inner city, and I got to see two sides of life: one from that community and the other from the more suburban county school system. A family friend introduced me to the idea of hospitality as a career, and I fell in love with it. I started out in the industry and built a career around hospitality, real estate, and development, but over time, I felt pulled to do something more—something that could really connect my work with social impact. So, I took a leap of faith, took a year off, and eventually joined the Beeck Center for Social Impact and Innovation at Georgetown. There, I learned from pioneers in impact work, and it inspired me to blend my background in hospitality with social impact and community work. Now, with Procure Impact, I get to do that every day.

You've been involved in various initiatives focused on education and youth empowerment. Can you share a specific story that deeply impacted you and resulted in tangible positive outcomes for a community or organization?

I’ll share the story of Dr. Penny Mickey. She’s a domestic violence survivor with an autistic son, and she started making popcorn as a side project with her husband in the church basement. Eventually, she added a Tennessee whiskey caramel flavor using Uncle Nearest whiskey, and it was a hit. Today, her company employs domestic violence survivors and autistic youth, and they sell their popcorn in Kroger and other big retailers. We’ve partnered with her through Procure Impact, and we’re getting her popcorn into hotels across the country. The growth has been incredible, and she’s been able to provide more job opportunities for people who really need them. It’s one of many examples of how our partners are making a tangible difference.

As a former athlete, have there been moments in your career where you've drawn inspiration from your athletic experiences to motivate yourself or your team?

Every single day. I was raised by a coach, so I grew up with a sense of discipline, work ethic, and teamwork that comes from sports. In business, I’ve carried that competitiveness and collaboration with me, and I think being a team player has served me well. Also, as an athlete, you train and train until you find this 'flow state'—those moments when everything clicks. I experience that in my work too, but it takes planning, discipline, and being fully present. Being an athlete has made me resilient, and I’ve applied that to everything I do.

In your opinion, what are the most important metrics for measuring the success of investments in low-income communities?

It’s complicated because communities are complex organisms. There are so many factors at play—education, food, transportation, family systems, job opportunities, and housing costs—all of these things impact each other. When I was at the Beeck Center, we brought people from different sectors to the table, and I saw firsthand how powerful it is when different parts of a community come together to address these issues. If I had to sum it up, I’d say success is about creating the conditions for people to thrive. And that looks different for every community.

As a certified yoga and mindfulness instructor, how do you integrate mindfulness practices into your leadership approach, and what benefits have you observed from this integration?

Mindfulness really helps me stay grounded and present, especially in a fast-paced environment. When I start my day with mindfulness, I feel more balanced, calm, and less reactive. It makes me a better listener and helps me make clearer decisions. There’s this idea that between stimulus and response, there’s a space, and mindfulness helps me make the most of that space. I’m not perfect at it, but when I do practice, I notice a big difference.

Outside of work, what activities or hobbies bring you joy and help you recharge?

I’m very relational, so spending time with friends is huge for me. I also have a Bernedoodle who keeps me active, and I’m really into live music—which is part of why I moved to Nashville. I also play pickleball and I love to read. Lately, I’ve been getting into cooking, which is fun and a new way to unwind.

What inspired you to co-found a community program in the Anacostia neighborhood of Washington DC, and what impact has it had on the local community?

After completing my yoga teacher training, I got involved with a community yoga class in Anacostia, which I led for five years. The community there felt like family, and it was something I looked forward to every week. We created a space where everyone was welcome, from kids to adults, and it was truly inspiring. It was a place for connection, wellness, and just showing up for each other. Those weekends taught me so much about community and resilience and the power of ‘we’.

Who has been your biggest inspiration throughout your career?

My dad was my first inspiration. He showed up for me in ways I’ll always be grateful for. Professionally, people like Paul Diamond and Niki Leondakis have inspired me. Niki, in particular, showed me that you can lead with both head and heart. In an industry that often favors hard logic, Niki led in a very human way, balancing empathy with ambition, and she’s taught me that I can lead with that same balance.

Looking ahead, what are your aspirations for the future of Procure Impact and your broader impact in the social sector?

We’re just getting started at Procure Impact, and I’m excited about where we’re going. We set a goal to create 100,000 shift hours for underserved communities, and we hit that in August. Now we’re expanding, and our hope is to see this movement toward responsible sourcing spread beyond hospitality to corporate America. Our goal is to connect more companies with social enterprises, so people who need work can find it, and I hope we’re able to keep building on that momentum.

What advice would you give to someone new to the hospitality industry?

Hospitality is a great industry because you can try a little bit of everything—operations, sales, marketing, food and beverage—there’s something for everyone. You’ll learn a lot about your strengths and what you enjoy. One thing I’d say is, be careful how you tell yourself the story of your experiences. We all go through highs and lows, and the way you choose to look at things really matters. Keep that in mind as you go through your career.

ANDIAMO - Jason Brown

Co Founder and CEO of Blue Flag Capital

Your initial exposure to hospitality came from interning at the Soho Grand Hotel during high school. How did that experience shape your passion for the industry?

I’m one of those lucky people who knew early on that hospitality is what I wanted to do, from my earliest days getting exposure to the SoHo Grand hotel when I was in high school, to going to the hotel school at Cornell.

Interning at the Soho Grand Hotel, the first boutique hotel in Lower Manhattan, was a game-changer for me. I witnessed firsthand how a unique atmosphere and personalized service could transform a guest's experience. This eye-opening exposure ignited my passion for hospitality and set me on the path I'm on today.

The Faraway brand has been recognized for its distinctive design and guest experience. What inspired its creation, and how do you ensure each location maintains its unique character?

Faraway is grounded in story-driven design. We pride ourselves in attention to detail — from the physical product to scent programs, sound, and operational touches. Faraway was born out of our desire to offer guests more than just a room; we wanted to provide a journey into the heart of each location. By collaborating with local artisans, embracing regional design elements, and tailoring experiences to each community, we ensure that every Faraway property tells its own unique story.

With over $1 billion in assets under management, what criteria do you prioritize when selecting properties for acquisition and development?

When scouting new properties, we prioritize authenticity, community connection, and the potential to craft unique guest experiences. It's about finding places that have a story to tell and opportunities to integrate seamlessly into their surroundings, ensuring our guests feel truly immersed. We do our best to carry on the legacy and bring it into its next iteration while always respecting the history.

What is your favorite Bellino product and why?

Bellino's sheets are a standout favorite. Their luxurious feel and quality elevate any room, making guests feel pampered and at home. It's these little touches that make a big difference in creating memorable stays. We always say if the guest is still dreaming about us long after they’ve left, we’ve done our job.

What trends do you see shaping the future of luxury boutique hotels, and how is Blue Flag Capital adapting to these changes?


Luxury boutique hotels are evolving to meet the desires of a discerning clientele seeking personalized and immersive experiences. At Blue Flag Capital, we're adapting by focusing on authentic design, community engagement, and services that cater to the individual needs of our guests, ensuring each stay feels bespoke.

Outside of work, what activities or hobbies bring you joy and help you recharge? 

Spending quality time traveling with my family is a top priority; our shared experiences create lasting memories. One of our favorite getaways is Estelle Manor in the English countryside.

Who has been your biggest inspiration throughout your career?

My goal has always been to put a little more light into the world. As hotels have become more institutional over the last 25 years, the bigger brands have started to gobble up all of the great boutique brands. As a result, we think there is white space to recreate what our heroes — folks like Ian Schrager, Andre Balaz, and Bill Kimpton — did in the ’90s. But instead of that happening in SoHo, we think the opportunity today is in places like Nantucket or Sag Harbor where, post-pandemic, our guests are now spending most of their time. 

Blue Flag Capital aims to rediscover the soul in hospitality. Can you elaborate on what this means and how it's implemented across your properties?

At Blue Flag Capital, "rediscovering the soul in hospitality" means creating spaces that resonate with authenticity and warmth. We dive deep into each property's local culture, ensuring our guests feel a genuine connection to the destination. This approach fosters memorable experiences that go beyond just a place to stay.

We also are the number one guests at all our hotels, so people have really noticed that we are genuinely interested in creating places that are happy, fun, and approachable while also being very design-forward, high-end, and experiential. We are deeply intertwined with each location’s unique narrative and emotional essence. Inspiration at first sight is crucial for any property we consider. We seek a certain indescribable spark in each location. This profound attention to detail and dedication to local authenticity distinguishes Blue Flag in the fiercely competitive luxury vacation market. The philosophy transcends mere space creation; it’s about weaving an experience that is intrinsically interlaced with the local environment, ensuring each property is not just a place to stay but a destination that resonates with its setting. “We often say, ‘the experience is the souvenir’—and we mean it.”

What do you think modern travelers value most in a luxury boutique hotel experience?

Modern travelers value human interaction and personalized service. They seek authentic experiences that make them feel valued and connected to the destination.


When we think of experience, it’s not just creating signature scents, the right lighting, and music transitions throughout the day, but really providing delight and surprises throughout your stay — like finding out about the letter program at Sister Ship or the coins at the Newes from America pub. But more than anything, we hope that our teams are giving you a true sense that you are being hosted at these beautiful properties and giving you access to great food, an amazing bed, and the home base to then explore the incredible location that you are in.

What advice would you give to someone new to the hospitality industry?

Learn all sides of the business. Understanding every aspect, from operations to guest relations, is crucial for building a successful career in hospitality. Lastly, I’ve learned from some incredible mentors over my career, and the best advice I ever received was “kill your ego before it kills you.”

Looking back at your career, what has been the most rewarding project or investment you’ve worked on?

To have the opportunity to be the next steward of Kelley House which is such an integral part of Edgartown is both an honor and, honestly, pretty surreal as I spent summers on Martha’s Vineyard as a kid. We knew the Edgartown campus had so much untapped potential, and we spent months working on uncovering its true soul. There was a balance that had to be achieved between the historic 1742 building and the Garden House building that was built much more recently — not to mention the other captain’s houses and retail buildings spread across the campus. We didn’t just strive to create an updated, beautiful campus in the heart of town, but rather we really wanted to lean into the next phase of Edgartown, while respecting its history. Because of this, we were very thoughtful in every move we’ve made, always with the goal of breathing new life back into the property. The campus’ design is rooted in the historic backdrop of Edgartown, with mid-century styling, while remaining true to the laid-back island vibe and beautiful botanicals that Martha’s Vineyard is known for.

We also really wanted to finally present the property as one truly cohesive campus, something that we have always thought it deserved long before we had the opportunity to become owners. The idea of being at the forefront of adding our vision to such a key part of town is truly humbling. We did our best to use our attention to detail and focus on storytelling to balance design, hospitality, and access across the site, from both a pedestrian and guest experience perspective.

ANDIAMO - Sarah Eustis

Founder and CEO at Main Street Hospitality Group

Your hospitality journey began at age 14 in the housekeeping department of the Red Lion Inn. How did those early experiences shape your leadership approach today?

I started in housekeeping at 14, and it was one of the best things that could have happened to me. You learn discipline, attention to detail, and that hospitality is about service in its purest form. Housekeeping is the backbone of any hotel—it’s where you see what really goes into creating a seamless guest experience. I also learned how to make a mean hospital corner, which still comes in handy. 

Those early experiences shaped my leadership in two ways. First, I lead with empathy—I’ve done the work, so I know how essential every role is. Second, I believe in servant leadership—hotels aren’t about titles; they’re about people. If you’re not willing to roll up your sleeves, you shouldn’t be in this business. 

Is there a particular story or moment with a guest that has stayed with you and reminds you why you love hospitality?

There are so many, but one that stands out is a letter we received from a guest who had recently lost her mother. She walked into the Red Lion Inn, sat on the porch, and suddenly felt this overwhelming sense of warmth, nostalgia, and comfort. She said she felt her mother’s presence in the creaky front door, the old rocking chairs, even the lobby cat brushing against her leg. 

That moment reminded me that great hospitality isn’t just about service—it’s about creating spaces where people feel at home, where memories live, and where they find connection. We don’t just run hotels; we’re caretakers of experiences. 

The Red Lion Inn has been in your family for over 50 years. How do you balance preserving its legacy while adapting to modern hospitality trends?

It’s a dance, really. The Red Lion Inn has been around since 1773, so we’re working with centuries of history. The challenge is making sure we’re evolving without erasing what makes the place special.

We think of it as dynamic stability—preserving the essence of what has always made the Inn welcoming while layering in modern elements that enhance the experience. That might mean restoring original woodwork while upgrading the guestroom experience or honoring the tradition of gathering spaces while introducing new culinary concepts. The goal is always authenticity over trendiness. If the walls could talk, they’d say, “Thanks for the Wi-Fi, but please don’t touch my character.” 

How has your background with brands like Ralph Lauren and Gap influenced your approach to brand building and guest experiences at Main Street Hospitality? 

Working with companies like Ralph Lauren and Gap taught me that a great brand is more than a logo—it’s a feeling. At Ralph Lauren, brand integrity was everything. I remember once spending weeks doing a full competitive analysis, only for Ralph to walk in and say, “I don’t care what they’re doing. I know who we are.” That was a lightbulb moment for me. 

At Main Street, we apply that same principle. We don’t chase trends—we create places with a strong sense of identity. Just like a well-designed collection, a hotel experience should feel cohesive, intentional, and personal. Whether it’s a Red Lion Inn guest or someone discovering one of our newer properties, we want them to walk in and say, “Ah, this feels right.” 

You’ve emphasized the importance of ensuring everyone in the company understands the ‘why’ behind what they do. How do you communicate this purpose to your team, and why is it so critical to your leadership style? 

People do their best work when they understand the bigger picture. At Main Street, we don’t just tell our team what to do—we tell them why it matters. 

We have a company-wide philosophy called The Main Street 10, a people charter that was created with input from our entire team. It defines what it means to work here—not just the tactical, but the emotional. We also keep communication open and transparent. Over-communicating is kind of our thing—in a good way. Weekly reporting, check-ins, and storytelling about the impact we have on guests and communities all help keep the purpose front and center. 

At the end of the day, hospitality is about human connection, and that starts with how we connect with our own team. 

What is your favorite Bellino product and why? 

Oh, tough one! I’d have to say the linen duvet covers. There’s something about a perfectly made bed that sets the tone for an entire hotel stay—or an entire day, really. And as someone who spent years perfecting hospital corners, I appreciate good bedding. It’s the small details that make a space feel effortless and luxurious, and Bellino just gets that. 

Outside of your professional achievements, what legacy do you hope to leave behind for your family and community? 

I hope my legacy is about preserving places that matter. Not just hotels, but community gathering spaces, hubs of connection, places that carry history forward while making room for new stories. 

For my family, I hope I’ve modeled that you can do work that’s meaningful, that respects the past while building the future. And that a well-run hotel is more than a business—it’s a bridge between generations. 

The pandemic was a transformative period for hospitality. What were the biggest lessons you learned, and how have they influenced Main Street’s strategy moving forward? 

The pandemic reinforced what I’ve always believed: Hospitality isn’t about transactions—it’s about people. 

When we had to shut down, it was terrifying. But when we reopened, people came back not just for a getaway, but for a sense of belonging, normalcy, and connection. It reminded me that hotels are more than places to stay—they’re places to heal. 

Moving forward, we’re focusing on flexibility, resilience, and deeper community integration. It’s not just about room rates—it’s about creating spaces where people genuinely want to gather. 

Outside of work, what activities or hobbies bring you joy and help you recharge? 

Yoga 3-4 times a week (working toward 5!). Morning walks, preferably while on a call so I can multitask. Cooking when I have time. And honestly, just a quiet morning with coffee, meditation, and no back-to-back meetings. 

If I can get an uninterrupted Friday afternoon to finish my to-do list and go into the weekend feeling caught up? That’s my version of luxury. 

Who has been your biggest inspiration throughout your career?

I’ve had so many incredible mentors, but one of the most pivotal was Andrew Mag at Banana Republic. He saw potential in me before I fully saw it myself and gave me the opportunity to take risks, make decisions, and learn from them. 

I also have to say, my family’s legacy in hospitality has been a constant source of inspiration. Seeing what my parents and grandparents built, and now having the opportunity to shape it for the next generation, is something I don’t take for granted. 

What’s your vision for Main Street Hospitality in the next decade, and how do you see the brand evolving? 

Main Street will always be about community-driven hospitality. We want to grow, but responsibly. The goal isn’t to have 100 hotels—it’s to have the right hotels, in the right places, with the right partners. 

In 10 years, I see us deepening our impact—whether that’s through more historic restorations, creating spaces that bring people together in new ways, or expanding the idea of hospitality beyond traditional hotels. Whatever it looks like, it will always be rooted in purpose, authenticity, and connection. 

What advice would you give to someone new to the hospitality industry?

Get in the trenches. Work the front desk, clean a room, carry a tray. The best hospitality leaders understand every aspect of the business. 

Stay curious, be adaptable, and remember—hospitality isn’t about perfection, it’s about making people feel welcome. And always, always double-check the details. A typo on a guest’s name can ruin an experience before it starts. 

ANDIAMO - Heather Ciszczon

Chief Development Officer at NuovoRE

Throughout your career, you've managed projects across various sectors including healthcare, hospitality, and residential. How did you adapt your approach to suit the specific needs and challenges of each sector?

Great question. My passion is hospitality, and it’s where I started, so right or wrong, I treated healthcare, and residential as hospitality too – how would a patient, a family want to feel? How do we use details to address emotional needs? I also started in healthcare when the industry was looking to hospitality for inspiration. When I got back to hospitality, my experience in healthcare brought a strong grounding in technical needs and coordination.

For you, what are the key elements of an exceptional hotel experience?

I absolutely need top-notch execution of service and design. I don’t have a favorite design style, I just want to be impressed by craftsmanship, and attention to details. Also, something memorable. My pet peeves are wrong color temperature and not getting bar/barstool dimensions right. 

Transforming communities through adaptive re-use is your company’s specialty: can you talk about the process to discover the right properties to bring to new life and how you work with the local municipalities?

Got an hour? Ha! We don’t have a magic matrix when we look at potential properties. There are so many factors that need to come together and each property (given that it’s historic and/or re-use) can weight the entire proposition differently. We do a lot of listening tours, talking to local leaders, and spend time in the market to understand neighborhood needs – that’s what we’re solving for in the end. Each municipality is different and that is challenging. We navigate each city one-by-one, and through our community impact lens.

Your most recent opening is the 21c Museum Hotel in St. Louis, a beautiful building with great character: what were the most difficult challenges you faced on that project?

AAGGHH! This project was such a toughie. We started pre-COVID, and we went on hold for one year to patiently (and successfully) wait out a historic state tax credit award. As we got into construction and started to peel back layers, we found old houses in the sub-basement, the building condition was worse than we anticipated. Container prices for FF&E went through the roof. Preserving  historic fabric and intent was difficult. The list of challenges was long, but we had a strong, amazing team (21c, JLL, PWWG Architects, Bill Rooney Studio, Hufft Design) with persistence.

Who has been your biggest inspiration throughout your career?

Gosh, I’ve worked with a ton of inspiring people, but I look to brands, properties, and companies for inspiration. The list is always changing, but I’ll steal from Frank Lloyd Wright and say “the next project.”

As the Chief Development Officer, what are your key responsibilities in driving the company’ strategy and how do you envision the company's growth in the next few years?

Historic adaptive re-use is extremely challenging, and I think a key responsibility is keeping my team motivated, on track, and ready to collaborate. They need clear, timely decisions with background intent to empower them. It’s also key to maintain the long-term view.

What is your favorite Bellino product and why? 

Como Luxury sheets. Looooove them. They are so soft, they repeatedly wash well and still look great, and they are sustainably resourced.

What activities or hobbies do you engage in that help you maintain a healthy work-life balance?

I am a Pilates fanatic. I’ve been practicing Pilates for almost 20 years. I typically try to find a local studio when I’m traveling. I’m also a fan of taking the stairs on my jobsites, but I have an altitude advantage being from Denver. ☺

Can you reflect on a time in your career when you faced a setback or challenge? How did you overcome it, and what did you learn from that experience?

Setbacks and challenges happen all the time. I think anyone in hospitality has to be resilient, like a rubber-ball. The best way to get through is to detach, but that’s so hard when you’re passionately engaged. I think you just gotta persevere, things tend to work themselves out.



What was the most memorable lesson or insight you gained from your experience at Hyatt that you continue to apply in your current role at NuovoRE?

Good technical services are the foundation of a good project, and you have to speak up when these more invisible/less sexy needs aren’t being incorporated.

3 favorite hotels and travel destinations around the world?

Top 4 ☺: San Ysidro Ranch (Santa Barbara), Rowland House, part of Inns of Aurora (Finger Lakes, NY), Six Senses Douro Valley (Portugal), Nine Orchard (NYC). 



What advice would you give to someone new to the hospitality industry?

You have to travel to really be able to design great hospitality experiences. Don’t get entrenched in trends, being timeless and memorable will take you further.

ANDIAMO - Blake Danner

Chief Operating Officer of AKA

For you, what are the key elements of an exceptional hotel experience?

The arrival sets the tone of the stay. As a guest my stay should be effortless, and I shouldn’t have to think about it a whole lot. An exceptional property anticipates my wants and needs and they are available when I am ready to interact with them.

Throughout your career, you've been involved in crafting and leading iconic hotels like the Ian Schrager ones, Nomad, Proper. What principles do you consider essential in creating and maintaining a strong brand identity in the hospitality industry?

Define a value proposition. Consistency across brand touch points. Be authentic and transparent. Be a storyteller for your brand. Continuously adapt and innovate; continuously monitor customer feedback and adapt.

What is your favorite Bellino product and why?

The 100% cotton Percale linens, for their incredible texture, comfort during sleep and durability. And they are easy to care for.

Among the many projects you've been involved in, do you have a favourite or memorable one? What made it special for you?

This is like asking a parent to pick their favorite child! One of my most memorable projects was being part of the opening of the St. Martins Lane in London. It was the first property that Ian Schrager had opened in London. I spent months in London and fell in love with the city and the hotel opened to much fanfare and great success. To this day it’s still one of my favorite properties.

What activities or hobbies do you engage in that help you maintain a healthy work-life balance?

I workout and lift weights regularly each week and it’s important when on business travel that we carve out time to keep our fitness routine in place. Additionally, I am avid spin cyclist having completed over 1000 Soul cycle classes.

3 favorite hotels and travel destinations around the world?

The Ned City of London, England, The Bodrum EDITION in Turkey, and the AKA West Hollywood in Los Angeles, CA.

Can you reflect on a time in your career when you faced a setback or challenge? How did you overcome it and what did you learn from that experience?

In my career I was in hospitality in New York City on 9/11 and of course in the industry when COVD hit.  What I learned is that the hospitality industry is incredibly resilient, and the human spirit wants to explore and travel and there will always be a need to meet in person.

Who has been your biggest inspiration throughout your career?


Ian Schrager.

In your roles at Sydell Group, Proper Hospitality and now AKA, you've led high-performing teams. How would you describe your leadership style and how do you foster a collaborative and innovative team culture?

My style is to hire the best business leaders you can find, set very clear expectations for them, give them the best tools that your company has available and continue to add to their tool kit, hold leaders highly accountable but stay out of their way and let them run their business.

What advice would you give to someone new to the hospitality industry?

Try to expose yourself to as many different products, brands, and style of hospitality. Resist the temptation to stay in your comfort zone. Today’s hospitality industry requires you to be flexible. 

ANDIAMO - Jeff David

Founder of Jeff David Hospitality

As the founder of Jeff David Hospitality, what motivated you to start a consultancy focused on leadership and innovation for start-ups in the service industry?

I had a moment in my life where I was going on to my 15th year as a GM, and half of those years I was fortunate to open some pretty prestigious properties in places like Aspen, Anguilla, Times Square etc. I even won the prestigious "Hotelier of the Year" award. I was on top of the proverbial mountaintop - but I realized I hated the view. I discovered in hospitality that the more I know I know about this business, the more I realize I don't know shit. With no disrespect to my fellow hoteliers, we are witnessing a shift and disruption in our industry, and I see GMs and companies not adapting quick enough - and I despised the ego and ignorance that came with hotel leadership. No one ever talks about that. I traded in being the smartest guy in the room to being the dumbest, and became an entrepreneur.

What is your favorite Bellino product and why?

I like the 300TC Hotel Sateen line. Back when I opened and lived at Proper Santa Monica in 2019, I was a lifetime percale fan as I like the feeling of a starched mens shirt as I crawled into bed. As I got older and my tastes change, I like Method Co.'s choice in a sateen as I feel better comfort as I like the room ice cold (as a contrast to my hot showers!)

The Knickerbocker has a rich history, originally opening in 1906. How did you balance preserving its historic charm while incorporating modern amenities and design elements to appeal to contemporary luxury travelers?

Back when I opened the Knick, I had a staff of about 300, and I wanted to use the hallowed address of 42nd and Broadway and the original vision of John Jacob Astor to create purpose in the culture, as if they were part of a bigger cause than just the resurrection
 of a legendary building. Fast forward over a hundred years later we see a different definition of luxury. The designers created size, space and silence, in other words a large, dark quiet room in Times Square! That created oasis provided a respite from that hustle and bustle of 70 million visitors a year - which I think is the penultimate in luxury.

You are currently working on an ambitious mixed use development in Atlanta: can you share any heads ups on the project and hospitality assets your company Method Co will be managing?

Atlanta is great and this project will be our largest to date as its a combined hotel, private club, short term furnished apartment rental, four restaurants and about ten-thousand square feet of private event space. It’s in the Old Fourth Ward on the Beltline near Ponce City Market....definitely the coolest place to be in the city. By the end of next year Method will be in 9 states with 22 restaurants and 11 hotels.

Who has been your biggest inspiration throughout your career?

Who hasn't been an inspiration! I think I get my flow
 and my energy from my staff and colleagues actually. I read a lot of biographies and I love watching inspiring historical speeches on YouTube, but nothing gets me up for the grind than the people who work in the foxhole with me.

How did your efforts to support the fight against guns and gang violence in the Caribbean shape your perspective on community engagement and social responsibility?

I lived in Virgin Gorda, Anguilla and got married in Nevis, so I always saw the locals point of view. It wasn't until 2010/2011, when one of my young staff killed another young man on my same team - both not even 20 years old - in an alleged right-of-passage drive by shooting. Later that year, my closest mentee who was like my little brother, Randy "Dolla" Audain, was shot during Carnival celebration, which was supposed to the most joyous and festive week in the Caribbean. I had to beg, plead and deal with my own money and energy to get him airlifted privately to Barbados for the closest trauma hospital. When we arrived, we were met with an overcrowded ER waiting room as it was filled with inmates suffering some nasty injuries from a prison brawl. After removing some shotgun pellets in the grey matter in his skull, he was stabilized and we headed home where I had to do a few roadside BBQs to raise money for the aftercare. It was then that I closed the hotel for a half day, got all the 500 staff together with the local clergy and government. It was not only for a moment of silence, but I think the whole island saw my temper as I cursed out and vowed to fight the violence myself if I had to. It was definitely a defining point of my life, and it was fueled with love and power simultaneously. I think I won Hotelier of the Year that year too. Twelve years later, I am proud to be on some executive boards for a few non profits, from first time black and brown homeowners, to advocating adoption for the underprivileged youth of this country. Some things are bigger than hospitality.

What activities or hobbies do you engage in that help you maintain a healthy work-life balance?

Sometimes I am in 3-4 cities a week, so balance is challenging. Going home to a small town on Cape Cod helps balance me as the benefit of living that town-and-country lifestyle helps me appreciate the fast and slow pace. When I am consistent in one city, I get in the habit of waking up at 4:30 am, working at 5:00, and shower and eat before I look at an email on my phone (outside my workout playlist of course). I also try to say a few decades of the rosary walking to the gym. Around 7:30am, I put my "leash" on which is the work and email part of my phone!

Can you talk about your inspiration behind co-founding a luxury hotel company based on solar-powered yacht residences to combat rising sea levels?

Yeah - that didn't take off as well as we envisioned, lol. I met these two incredible engineers that had a vision of sustainable marine boat living and their passion needed a buiness model. There were similiar prototypes in Dubai, but we didn't have Dubai-like funding. The prototype was too expensive at the time to scale, and too many developers could not think out of the box to give us a shot. The biggest hurdle was as real estate appreciated, sea vessels depreciated so it was a risk non-visionaries did not want to take

For you, what are the key elements of an exceptional hotel experience?


There are tangibles and intangibles, and its very subjective to the end user; and we all have our prejudices and preferences when the travel. Personally, really hot water and strong shower pressure is a must for me...when I find a hotel with that, I instantly rebook it. Universally speaking however, I believe it's consistency. I think the savvy traveler keeps a psychological score when they are in the hotel. If the service culture, cleanliness, decor, etc is consistent, they are more prone to be loyal. Quality and experience are important, but consistency is paramount.

Mentorship and giving back to the community are important to you. What is a meaningful mentorship experience you have had and how has it impacted you?

Mentorship is everything and its really what got me where I am. I wouldn't have the courage to leave my comfortable career and start my own business if I hadn't had some really impactful mentors in my life. Scott Case, the founder and CTO of Priceline.com was the one that really enlightened me to become a founder. Ric Elias from Red Ventures taught me about leadership, culture and purpose and Lenny Khler from Lubert Adler Philadelphia taught me about relationships and integrity over business. I can spend this whole interview mentioning other great leaders that I aspired to emulate, and I have devoted my life to mentor others to pay forward my gratitude. Where mentorship is a one-to-one symbiotic relationship, giving back to the community is a similar but different life pillar. That is taking that same altruistic DNA, and scaling it to impact others that are less fortunate. I guess that also stems from growing up in a Filipino immigrant household, where everyone does their part. My real devotion in life is to make a positive impact to others, whether it be mentees, employees or those in need. I feel blessed that I have a profession where I can influence others and leave this world with a better eulogy than resume.


When you opened the Knickerboxer, you wrote a handbook called the 'Knick's Guide to Being Good' for your team, can you share the opening letter from it?

Hello.

If you have received this book, then you are a part of our ever growing culture. The “good” that we refer to is just a simple way to say virtue or altruism. The word virtue means morally positive and the word altruism means selflessness. Think of the opposite of virtue as vice and the opposite of altruism as selfishness. These truths are universal throughout history. We are destined, as our address is the “Crossroads of the World,” to bring these fundamentals back to what hospitality really means in today’s society. It is a daunting task for such a sacred address and a building with such a profound and hidden past. We need to peel back the fundamentals of who we are as human beings to change the way we see things. We will create a culture in which everyone is equal under one rule: to protect each other from the vice and selfishness of this world, starting with how we treat each other. Using mutual respect, transparency, integrity and most of all good, I firmly believe we can change the world, one guest at a time.

Looking forward to the journey,

Jeff David

Can you also share the Six Laws of Good, as outlined in the Knick's Guide to Being Good handbook?

1. Everyone and everything is inherently good.

2. Good always gravitates towards good.

3. The mind and the heart are equal; listen to both.

4. Taking care of each other first is actually taking care of our guests.

5. Knowing why we’re here is more important than the “how” of it.

6. Good will always win.

What advice would you give to someone new to the hospitality industry?

Stay humble and conscientious, work your ass off, and always be intellectually curious - probably in that order.

ANDIAMO - Nicolo Rusconi

Owner of The Georgian Hotel

What was the inspiration behind the restoration of Santa Monica’s iconic property The Georgian?

The inspiration was the building’s history. The Georgian was one of the cultural epicenters of Los Angeles in the 1930s through 1960s and to be able to participate in the next chapter drove our creative process in a way where the stories of The Georgian were the foundation for the restoration. You can see these stories in the art, the furniture, the design motifs, the literary collection, and just about everywhere else in the building.

If you could describe The Georgian experience in 3 words, what would they be?

Magical, Romantical, Inspired

For The Georgian you chose our exclusive Cotton/Tencel blend: how important are good quality linens and how do they impact a guest's stay?

As they say, you spend 1/3 of your life in bed. Well equally for our guests at The Georgian (assuming they’re not intending on watching the sunrise after a night in The Georgian Room), a significant portion of their time at the hotel will be spent in bed. It becomes even more important for the weary traveler or the high productivity remote worker to get a good night sleep to not only operate at the top of their potential, but to feel good and refreshed when doing so. Great sheets can be the difference between waking up feeling disheveled and unrested or clean, comfortable, and confident. 

What are the key elements of a meaningful guest experience?

Proactive thoughtfulness and creative inspiration. It is our responsibility to not only be thoughtful about each and every guest that comes through our door but to do it proactively so that we can not only manage expectations for the hospitality experience, but surpass them every chance we get. The creative inspiration is what takes the guest experience to the next level - whimsical brass champagne carts, custom designed stuffed animals for the kids, and phone scripts from the 1930s are just a few examples of the creative ways we elevate the guest experience. 

The city of Santa Monica recently announced 14 new development projects across residential, retail, hospitality, fitness etc: normal post pandemic recovery or real economic boom?

We see what’s happening in Santa Monica more as a cultural renaissance than an economic boom (although they go hand in hand). We had one of the top art fairs in the world, Frieze, here this year, and some of the best food, cocktails, and hospitality concepts have opened locally in recent years. Santa Monica epitomizes the world-renowned California lifestyle and that’s what is serving as the foundation for the renaissance. Fortunately, the City has smart, motivated leadership, passionate local stakeholders, and inspired community advocacy groups that are making sure we continue moving in the right direction - one that pays homage to the rich history of the City. 

How easy or complicated is to create your own property and brand Vs developing hotels for other companies?

Creating a hospitality concept is relatively simple. Creating a hospitality concept that inspires people, makes them feel romance, and sparks their curiosity is much more difficult. I would say that it’s a much more linear creative process to restore an existing iconic hotel since there’s so much foundational brand and storytelling DNA already in existence. The most difficult part for any lifestyle hotel is to create a seamless and consistent story and identity that weaves throughout every element of the hospitality experience: design, branding, food, beverage, service, and more. These challenges exist no matter if we’re creating the brand in house or developing an existing brand, and it’s finding the ways to connect all of these elements cohesively that creates a truly special hotel. 

Who has been your biggest inspiration throughout your career?

I was very fortunate to meet my business partner and best friend, Jon Blanchard, when I first moved to Downtown Los Angeles over a decade ago. Our partnership in BLVD, The Georgian, and everything else we work on is what allows us to be so nimble and dynamic in our growth strategies while still allowing us to be creative. His love for hospitality and constant desire to create magical experiences have always been major inspirations for me. 

When did your passion of collecting rare and antiquarian literature begin?

I fell in love with reading at a young age. I spent many nights growing up in a warm bath by candle light late at night reading everything from the Lord of the Rings to The Decline and Fall of the Roman Empire to The Hardy Boys. When out shopping for new books, I’d come across old, dusty versions of the books that I fell in love with and slowly begin buying my favorites. Now after many years of traveling around the world and always popping into the local bookstores in whatever city I may be in, my collection has grown to include hundreds of first editions, rare prints, and signed copies.

3 favorite hotels and travel destinations around the world?

Blue Lagoon Iceland, Residenza Napoleone III in Rome, and North Shore Kauai where my wife is from.

You co-founded BLVD Companies in 2009 and developed extremely successful properties, how do you see the company growing in the next 10 years?

Over the next 10 years, we plan to open other historic properties around the country like The Georgian but also more affordable hotels that still incorporate the BLVD creative hospitality philosophy. We also have a vision for a large mixed use development that we are opportunistically searching for. With that said, we never want to sacrifice the attention to detail that we give every project, so we will continue to be selective around the projects we pursue. 

ANDIAMO - Cory Schisler

Co-Owner of The Madrona

If you could describe The Madrona experience in three words, what would they be?

Magical, Inspiring, Uncommon.

You developed the hotel with interior designer Jay Jeffers and his brother: how did the partnership come about?

Jay and I had been friends for about a decade when we ended up going into lockdown at his house in St. Helena. During that time, one of our friends became the real estate agent for the previous iteration of The Madrona and encouraged us to get out of the house and head over to Sonoma to see his new listing, mostly for something fun to do. We had no intention of purchasing the hotel but we both fell in love with it; seeing how much life we could bring to it. So we started scheming and tossing around creative thoughts, getting his brother Kyle involved on the finance side to help round out the team. Less than a year later we were holding the keys thanks to our early investors and a team of people around us to help along the way. It was very serendipitous.

What are some of the most important elements of a great customer experience?

For The Madrona, it’s all about creating moments of magic for our guests. We spend a lot of time thinking about how to showcase our eight acre property in unique ways that surprise and delight. I’ve been a firm believer that one of the greatest drivers of a great hospitality experience is removing barriers for a guest to enjoy their stay fully; always finding ways to say yes and then go above and beyond after that (You want to order snacks and cocktails to enjoy on a bench in the garden? Of course we can do that). That’s where our team embraces this creative spirit that compliments all of the amazing design and landscape.

How did you preserve The Madrona’s rich history while giving the property a fresh makeover? 

I credit Jay’s design with a lot of this. He and his team cataloged the hundreds of furniture pieces that came with the property, whittling it down to the best pieces, including a few dozen that were original to the estate. He also embraced the Aesthetic Movement that was popularized at the time the mansion was built, featuring whimsical animal motifs and a ton of exciting artwork. On the architecture front, we brought in a historical consultant to help us restore some areas of the property back to their original glory, including building back a huge section of the mansion’s front porch that rotted away decades ago. It was important for all of us to take the storied past of this estate and let that inspire every aspect of the concept. 

You have a beautiful vegetable garden on property: are the products used at the restaurant and what are the most popular dishes?

The gardens have been this amazing collaborative effort between our culinary and beverage teams, all with the oversight and planning of our farmer Aris Curtis. Every month they look a year out on the calendar and plan menus and cocktails around what our land is producing and then put in their wish lists for obscure varieties. We have one dish called The Madrona Salad that is made exclusively with ingredients from our half acre of gardens. We also had an epic tomato season which yielded one of the most tasty salads I’ve ever had.

You mentioned that, after two decades of opening hotels and restaurants for others, opening the doors to your own hotel has been the hardest and most emotional one, can you explain why?

I’ve always loved this industry, and specifically hotel & restaurant openings. It became a special focus of mine from my early days at Viceroy Hotel Group. After leaving my in-house role and taking on consulting projects, I continued that trajectory. But every time I would consult on a new opening, there was only so much I could do creatively. Some of my best ideas never got implemented and I could only affect the success of a launch so much in a scope of work that was pretty focused. The Madrona was the chance for me to fully create the concept alongside Jay and Kyle to do everything we’ve always wanted to do. I say it’s the hardest and most emotional because I’ve poured all of my energy into this thing for over two years; giving so much creative thought and meaning to every aspect of the experience. It’s become very personal, which makes it harder to look at it objectively sometimes (I’m getting better at that part).

How important are good quality linens and how do they impact a guest's stay?

Ohhh, at its baseline, hotels are here to provide a safe and comfortable haven for our guests. I look for a bedroom setup that invites guests to sleep in just a bit longer than they normally would or delight in a decadent afternoon nap; that is the luxury of it. Having the perfect linens on a great mattress is key to that.

What is your favorite Bellino product and why? 

For The Madrona we tested out at least a dozen different types of sheeting and even more towels. We landed on the 200 thread count Hotel Percale sheets and Vista towels. Those sheets are the perfect blend of having an immediate feeling of softness with the crisp white sheet vibe of a classic European hotel. 

5 favorite hotels and travel destinations around the world?

Can Cera in Mallorca is one I just returned from. It’s rare that I step into a hotel and feel that amount of excitement and inspiration from the moment I opened the door. They did everything right. Beyond that I love to travel to Mexico City for an easy weekend from the West Coast as well as a longer trip to Japan, mixing in a classic Ryokan in the country with some time in Tokyo eating everything I can. Skiing in New Zealand’s south island was intense given the terrain, but the landscape is breathtaking. 

What advice would you give to someone new to the hospitality industry?

Diversify the roles and brands you work for. Being able to see so many different operations, especially in a variety of locations, allowed me to hone my skill set and discover what I wanted my life within this industry to look like.

ANDIAMO - Sarah Dandashy

Travel Expert and Creator

You mentioned the 'right attitude’ is what allowed you to succeed. What are your tips for developing the right attitude in any job? 

It really comes down to taking pride in being of service. You can look at your job in many ways, but if you look at your role as an opportunity to make a difference in someone’s life, that is huge! From offering a complimentary drink at the right moment to helping someone plan the perfect proposal, when you understand that you can make a positive impact on someone’s life it changes your approach to your work. It’s more than a can-do attitude, it’s a make-magic attitude! ;)

Can you share a magical moment while working as hotel concierge?

My favorite story is shared in the book! I was asked to get someone into the Magic Castle in Los Angeles. Due to the time of year, they were not available but I was able to secure and plan out a private magic show in the guests’ suite. I love this story because it took a situation that could have been a “no” and end of discussion, and it turned the opportunity into something more than any of us had expected. I know for a fact it is an experience they talk about with their friends to this day. And that to me is so magical—on multiple fronts!

5 favourite hotels around the world?

Oh boy, this is a tough question!! Being a hotel person, I enjoy all different types of hotels. Personally, I love hotels that really have fun with their personality. But I also love hotels that are historic. I’ll list 5 hotels, but know that my list is far longer than this and also includes so many different types too (Not just 5-star properties!).

Fairmont Banff Springs, Four Seasons Philadelphia Comcast Center, Waldorf Astoria Berlin, Brenners Park Hotel, Baden-Baden, Majestic Hotel, Kuala Lumpur.

How do you hope your new book ‘Hospitality from Within’ will impact the hospitality industry?

My goal is to hopefully be a source of inspiration. For those of us that have been in the industry for some time, maybe it reminds us of the little things we can do that can have a big impact on the guest experience. And as a result, the joy it can create for both us, as service providers, and for the guest. For those new to the industry, I hope it gives some sort of guideline or framework of how to go above and beyond moving forward. Think of it as a little mini 5-Star service training that is applicable to any facet of the industry.

The one thing you always pack for your travels? And the one you always forget?

Ohhh, I always bring, aside from the usual like chargers, blazer, laptop, curling iron… but the one thing I always bring…. Running shoes! I like to stay active, and sometimes it’s hard to squeeze in a workout, but when I can, I love to go for runs in the neighborhood. And running sneakers are a must! Now, on the opposite side of the spectrum, I always forget to bring a bluetooth speaker! I love music and all too often, I want to play some music—but not from my phone. And it is something I never remember to bring.

You’ve been recently trying Bellino Percale Sheets. How is the experience?

I absolutely LOVE the sheets! Believe me, I stay in a lot of hotels and it is like bringing the hotel experience home. They are so crisp and comfortable. I stay cool during the night. I’m honestly thinking of getting a second set!

In your list of seven pillars of hospitality, why is ‘Genuine and Authentic Engagement’ ranked at the very top?

Great question. At the end of the day, all of our interactions have to be real and come from an authentic place. This is the cornerstone to all of the other pillars. You can’t listen properly or anticipate needs or really commit to any of the other pillars without the basis of being authentically engaged.

As travel and hospitality expert, TV personality, public speaker and author, what is the best advice you can offer someone new to the industry?

Always go above and beyond. You never know who you’re going to work with again, and the best thing you can do is build a solid reputation for yourself. Our careers lead us in very unusual paths, but if you always make a point to go above and beyond, that will always come back to you tenfold!

You were raised in Jeddah, London, Atlanta, DC, and New York, which city do you have the fondest memories in while growing up?

Oh goodness! All of them. I mean, I have amazing memories of Jeddah as a kid. I lived there until I was 6. But equally, I had some amazing moments in London. I lived a good part of my childhood in Atlanta which was a great foundation for me. It was a great place to be a kid and to have some stability. I went to Georgetown in DC—so college memories are the best. And I lived in NYC fresh out of college. I have family in the city, so I spent much of my life in and out of NYC. At the end of the day, living in all of these places exposed me to so many individuals of different backgrounds, from cultural to socio-economic. Without a doubt it made me a natural fit for the hospitality industry where we are encountering so many different people on a regular basis.

ANDIAMO - Jessica LaRosa

General Manager of Esmé Hotel

The Esmé offers incredible bars such as Bar Pintxo and El Salón and restaurants, what sets these apart from others?

Our property consists of 8 historic Spanish-Mediterranean style buildings that make up a little hidden Village in the heart of South Beach – that was the original intention nearly 100 years ago, and what we’ve recreated with Esmé. As a whole, we have this unique footprint that naturally begs for authentic outlets to drink and eat. Bar Pintxo is the most casual of the bunch, and probably my favorite. You’re greeted by a bounty of traditional (and some non-traditional) Pintxos, which are a regional style of Spanish tapas on skewers; pick a few plus a pint or a fizzy wine and head out to the breezy paseos to have a leisurely midday bite. El Salón, on the other hand, is the intimate cocktail bar where you can’t help but feel glamorous sipping one-of-a-kind cocktails crafted with our own proprietary spirit blends. Our rooftop, aptly named The Roof, is where our buildings are connected by bridges to bring the pool, lounge, dining area and bar together, creating a cohesive roof deck that serves as an oasis, no matter the type of hang you’re in the mood for. To enhance the charming village vibe behind our walls, we wanted to deliver an experience that also speaks to Miami culture when creating the menus for these spaces, which have prominent Latin flavors featured in most dishes.

The Esmé Hotel is located in a stunning area in Miami Beach, what are a few of your favorite places and activities to do around the hotel?

We’re about 4-5 minutes from the sand, so of course heading to the ocean or biking along the boardwalk are great ways to enjoy South Beach. But there’s also great shopping at Lincoln Road, which is one of the country’s first pedestrian outdoor shopping plazas, just a short walk from Esmé, and The Bass contemporary art museum is another favorite – the building itself is gorgeous!

What is one of the most special features the Esmé Hotel Offers and which is your personal favorite?

My favorite feature of the hotel is the paseos that connect the buildings together. It’s such a uniquely calming experience, especially for South Beach, to stroll the romantic walkways lined with café tables that stretch the length of the property. You’re bound to stumble upon the activity of the hotel, like an acoustic guitarist serenading happy hour at Bar Pintxo, or just find a corner to post up with a coffee and a book.

What is your favorite Bellino product to help ensure guest satisfaction and overall experience?

This is a tough one! I would have to say our Bellino bathrobes are key to a luxurious experience. With an absorbent terry terrycloth inside and cozy soft-touch outside, it’s a pampering on it’s own. That being said, a post-sun nap in Bellino linen sheets is heavenly. 

How important are good quality linens and how do they impact a guests stay?

I always preach to my team that at the most basic level a good night’s sleep is the foundation of the hotel experience, so a comfortable bed made up with quality linens is paramount. Whether guests are traveling for work or leisure, they expect and deserve to be well-rested. I’ve always enjoyed working with Bellino because I know they deliver a product that maintains that luxurious feel, and it really adds value from a guest perspective. We get rave reviews on our bedding, and I know it’s one of the reasons that our guests return to Esmé. 

Does the area surrounding the hotel have a unique story behind it?

Esmé is located on Española Way, which was developed during Florida’s first “land boom” in the 1920’s by N.B.T. Roney, one of the most prolific builders at the time. His vision was to create a bohemian artists’ village, and he chose the Spanish style of architecture to model the area after, which predates the Art Deco buildings that Miami Beach is now known for. Over the years, the street has seen a lot of excitement, from Al Capone’s gambling syndicate in the 1930’s in the building that is now Esmé’s Casa Matanza, to Desi Arnaz bringing the rhumba to the dance clubs along the stretch in the 40’s, and Miami Vice filming here in the 80’s. We’re always learning new bits of history about Española Way.

The guest rooms are divided between Esmé Village and Casa Matanza: what are the main characteristics?

The entire property is filled with a huge variety of patterns, textures, colors, tiles, and organic elements. The Village rooms have two primary color pallets, a deep emerald green and a rosy pink, creating a feminine and whimsical, yet very modern and sophisticated guest room design. At Casa Matanza, our standalone building that’s across Drexel Avenue on Española Way, the color scheme is more bold, with unexpected, interesting patterns to compliment custom mahogany millwork. All rooms are equipped with the comforts of a proper boutique hotel stay – in-room coffee, convenient bedside charging pads and digital tablets for hotel information, luxe bath amenities and, of course, dreamy Bellino linens and towels.

How would you describe the design inspiration behind this location and the details that went into it?

The designer behind Esmé, Jessie Schuster Design, masterfully created an environment that takes visitors on a journey through her modern interpretation of classic design elements, really emulating the intention of the brand through design, which is to create an experience that nods to the rich history of the buildings and the surrounding area, but filtered through a modern lens.

The hotel is owned by Infinity Collective: can you tell us about the company?

Infinity Collective is a real estate development and investment firm, and Infinity Hospitality is the collective’s hospitality group that owns and operates unique hotel and F&B concepts deeply rooted in location, history, and brand. At our core, we deliver hospitality with four key elements—identity, authenticity, integrity, and service

You moved to Miami to manage Esmé after many years of hospitality experience in New York City: what have been the main challenges and plus points so far?

Most New Yorkers are skeptical to leave, and I was no exception, but making the move has really opened my eyes to why Miami is dubbed the Magic City. I love the culture down here, and of course you can’t beat the weather. Adapting to a slower pace was a challenge early on, but it’s something that I appreciate now. I got very lucky when building the team at Esmé, because I’m now surrounded by so many passionate, warm, talented people, that I don’t really feel so far away from home.

Stacy Shoemaker Rauen

Editor in Chief of Hospitality Design Magazine & Senior Vice President of Design Group

What’s your educational background and how and when did you join your company?

I went to Northwestern University and earned my bachelor's and master's in Magazine Journalism. I started with Hospitality Design magazine, March 11, 2002. I had applied for another job at the same company, and after that one wasn't the right fit, they kept my resume on file. Michael Adams, my former boss and the editor in chief, picked my resume out of a pile since we both went to Northwestern.

You are an avid speaker at industry events, Editor in Chief at Hospitality Design, Mom of 3 and SVP of the Design Group at Emerald, what are some key things you do tO keep yourself balanced?

Is there balance, hahaha. I am lucky to have an amazing family and friends, many in the industry, who I get to see on a regular basis, so work doesn't feel like work. I love traveling with my husband and three boys, as they are the perfect age. I also have an amazing trainer (who I work out on Zoom wherever I am) and run outside as much as I can. Working out can be meditation for me.

Is there a particular edition of Hospitality Design that had a significant impact in your career?

Oh, so many of them. My first as editor in chief, March/April 2014, which was such an honor and a privilege (and a lot of responsibility) to take the reins of a magazine I had loved and worked on and evolved for 12 years. Annual guest editor issues with the likes of Ian Schrager, Venus Williams, Kit Kemp of Firmdale Hotels, and Neil Jacobs of Six Senses, as it is always amazing and inspirational to collaborate with such visionaries. Some of the early issues in 2019, as we tweaked the magazine's look ever so slightly to be more streamline and allow the beautiful projects and products we showcase to be the spotlight. Our award-winning May 2020 issue as it was the first issue we fully produced at home after COVID shut the world down (thanks to my amazing team). I could go on…

How do you stay connected with your readers and help them feel engaged in what is happening?

We have active advisory boards, we are constantly reaching out about projects/ideas, and we host many events throughout the year (some bigger, some smaller) to get to know readers on a more personal level. My team and I are curious by nature, so we are always researching and asking questions to find what is new and next.

Favourite type of hotel and travel destination?

Anything on the beach.

What are your top three must-haves in a hotel?

Seems simple but good food, good lighting, and a good bed and shower. Well, I guess that's four.

On a scale from 1 to 10, how important are soft and luxurious sheets at home and in a hotel experience?

Is that a trick question? Definitely a 10.

Do you have any nighttime rituals after a long day to ensure a restful sleep?

I wish. I am just glad I get to go to bed after a long day of work and parenting.

What do you love most about hospitality?

The people. I truly don't think there is another industry with so many incredible people who truly love what they do.

How do you hope your work will impact the future of this industry?

I hope that what we do at Hospitality Design not only connects the industry, but also inspires, educates, and is a time capsule of sorts of where the industry has been and where it is headed. We want to introduce new ideas and innovation and ask the important questions to push the industry forward, as well as celebrate the great work that is happening now.

The Equestrian Hotel

ANDIAMO! New Property

If you could describe the World Equestrian Center in only three words, what would they be?

Unique, Comfortable, Elegant.

What is the primary inspiration behind the design of the Equestrian Hotel?

The inspiration for the Equestrian is a combination of European architecture with a touch of southern ambiance.

What are a few of your personal favorite amenities that the hotel offers?

I enjoy the variety of dining, shopping and high-end spa services available at the Equestrian.

Is there anything in particular that makes the Equestrian Hotel unique?

The Equestrian is a luxury hotel that is surrounded by a world-class horse facility. It is designed with the rider in mind and offers stunning views of the World Equestrian Center – Ocala Grand Arena.

What is the first thing you do when you wake up in the morning?

I drink Italian coffee and watch the news.

You use our Quilted Coverlets in your hotel, how does this add to customer satisfaction and overall experience?

In our experience, the guests have been raving about the coverlets and have been buying them for their personal homes.

Can you tell us more about the Equestrian Center dining experience?

We offer a variety of cuisine options including a fine dining restaurant (Stirrups), a gastro pub (Yellow Pony Pub & Garden), and an authentic French Patisserie (Emma’s). Each offers menus and products carefully curated by world-class chefs.

This hotel is located in Central Florida, what are some special features in the surrounding area that a customer could experience?

Central Florida offers tons of outdoor activities that range from horseback riding, kayaking, hiking, paddle boarding to enjoying the Disney theme parks.

How do you see this hotel growing in the future?

We have already planned to add more retail shopping options within the hotel, as well as more special events, like art gallery receptions, wine dinners, and our Winter Wonderland Christmas celebration, for guests to enjoy without leaving the property.

Ric Owens of Roberts Design Group

Larry Spelts

Skyline Lodge

Larry Spelts of Skyline Lodge

What sets Skyline Lodge apart from other mountain resort getaways?

I think it is a combination of the architecture and the interior design. So many mountain lodges tend to rely heavily on rusticity and decorate with a lot of “mountain kitsch” whereas at Skyline Lodge, our 1920s architecture designed by John Kelsey, a student of Frank Lloyd Wright, combined with the interiors being very minimal and clean, uncluttered, sets us apart.

There is a sense of warmth and whimsical comfort when you visit Skyline Lodge, how is this achieved through your in room partnerships?

With great intention, we set out to not take ourselves seriously and have a brand tone and attitude that is playful and casual. To that end, we have a mascot, Butler the bear, who is featured prominently in all of our branding and on our collateral at the property.

If you could describe Skyline Lodge in one sentence, what would it be?

A well-designed and authentic place from which to discover the natural wonders of the southern Appalachian mountains.

For this property you chose our 200 thread count percale sheets; how important is bedding to you?

For me the three most important things we must have are very nice bed linens, a great shower, and very good coffee - so very important.

Outside of the lodge, what are some special local features for guests to explore?

Hiking and white water rafting on the nearby Chattahoochee River.

If you had to choose a unique design feature at Skyline Lodge, what would it be?

The significant amount of native granite quarried nearby and used in the original construction that is prominently visible today. There are two huge fireplaces in the bar lounge that best showcase the granite.

Skyline Lodge offers such unique experiences, what are a few of your favorites?

Mushroom foraging without a doubt because the Nantahala National Forest where we are located just four miles from Main Street in charming Highlands, NC is actually one of only 7 temperate rainforests on earth. This results in a plethora of mushrooms in the summer including my favorite, Chanterelles. Also, being as we are a very food & beverage focused company, the experience of bringing foraged mushrooms back to the lodge and giving them to the culinary team at Oak Steakhouse which is located in Skyline Lodge and having them prepare them and serving them with my meal in the evening is such an authentic dining experience. Of course, we require that any foraged mushrooms that we prepare were foraged with the guidance of a certified mushroom forager.

The lodge’s restaurant is the 7th “Oak Steakhouse” location: what are the most popular and unique specialties?

I love how each of our Oak Steakhouses share some common items but then each has a substantial part of the menu that is uniquely chef driven at each location. My favorite dish at Oak Steakhouse Highlands is the confit chicken that is then roasted. The caramel cake for dessert is not to be missed!

This is your companies first hotel: what is the vision for this new division and where do you see it in a few years?

We have another mountain lodge under contract to purchase and we are also involved in planning several new hotels in interesting locations all over the US. These opportunities were not planned by us as specific goals but simply came to us naturally. Organic growth is best, we think.

Maggie Houston

Arlo Midtown

Maggie Houston of Arlo Midtown

How important are good quality linens and how do they impact a guest’s stay?

Very important.  One of our staples of an ‘Arlo Experience’ includes a quality sleep experience.  Bellino Linens help make our job easy.

Arlo Midtown offers “Arlo Bikes”, how does this special feature amplify the Arlo Midtown guest experience?

Arlo Hotels has partnered with Priority Bikes since our first location opened in SoHo. Our guests love borrowing our bikes to explore other neighborhoods outside of Midtown. I believe our bikes help our guests feel a bit more of a local and give the freedom to explore areas of our unique city that aren’t as easily navigated by public transportation.

What is your favorite Bellino product to help ensure guest satisfaction and overall experience?

I really love the linens. They feel so wonderful against the skin and are a fan-favorite of our guests.

What is one of the most special features this location offers?

The hotel features a jaw-dropping nine-story atrium framed by a custom wooden sculpture wall. Inspired by both the Hudson River as well as the flowing curtains of Broadway, it is really a beautifully-unique aspect of our hotel.

There are numerous Arlo Hotels, what sets Arlo Midtown apart from the other properties in the area?

Our hotel offers such a nice reprieve from the hustle and bustle of the Times Square area.  We have beautiful greenery throughout the building as well as a very lush terrace and rooftop that allows our guests to enjoy a bit of natural escapism after a day of urban exploring.  

Can you tell me about the restaurants and lounges within this location and how they add to the Arlo Midtown experience? Do you have a favorite?

Nearly Ninth Bar, Lounge + Restaurant is an all-day destination that seamlessly blends sustainable comfort foods, handcrafted cocktails, and extensive wine and beer lists. The Terrace at Nearly Ninth is my favorite.  While the lush green plants and trees are very Instagrammable, the space includes great working and lounging areas which are ideal for work or play. Nearly Ninth Coffee Bar is a well-stocked pantry with fantastic coffees and a host of eclectic local snacks from some of the New York City’s finest purveyors. The Rooftop at Nearly Ninth feels more like a lush rooftop garden offering delectable light fare and a satiating selection of craft beers, curated wines, and inventive cocktails.

Does this location or area have a unique story behind it?

No.

How did you discover the world of working in hospitality and what is the most rewarding aspect of your work?

I discovered hospitality completely by chance.  After an injury cut my career as a professional modern dancer short, I began working in the restaurant industry.  A wonderful concierge with whom I build rapport, suggested I transition to hotels and the rest was history.  I love the welcoming nature of our industry and that no two days are ever the same.  I have made lasting friendships with colleagues as well as guests and appreciate how much this industry has broadened my horizons and helped shaped who I am today.  

Kirsten Harlow Foster

Of Hotel Darby

Kirsten Harlow Foster of Hotel Darby

Hotel Darby is centrally located near beautiful hiking trails near New York and Pennsylvania, what are a few of your other favorite activities for people to enjoy?

Hotel Darby marks a significant moment for our team and Foster Supply. As our first hotel in Pennsylvania, we have the opportunity to deliver our signature experience and continue to work with our friends and neighbors in the Narrowsburg and Callicoon areas, but now we have expanded the experience to include even more great local restaurants, shopping and activities in Pennsylvania towns like Hawley and Honesdale. We always aim to showcase a new aspect of the region with each of our hotels, and Hotel Darby will do just that.

Steps from the Delaware River, Hotel Darby guests can take a leisurely float, rent a kayak or a canoe and simply explore! A 3 minute walk from the hotel, and just across the bridge, Narrowsburg, NY is the closest town center. Once a thriving logging community, Narrowsburg now acts as a playground to outdoor enthusiasts: Kayakers, Anglers, Hikers, and Birdwatchers, as well as a haven for patrons of the arts. A bustling Main St. is home to many shops and restaurants. Further North along the Delaware River, guests can explore Cochecton and Callicoon in New York and Milanville in Pennsylvania. Head West and take a ride to nearby Honesdale and Hawley, PA. Our team will equip guests with day trip itineraries with activities throughout the area.

On property, guests can spend the afternoon (or early AM) bird-watching in the back meadows; shoot pool in our Billiard Room with a few friends while sipping on local brews or strike up some friendly competition with a round of whiffle ball or corn hole outdoors; enjoy a cocktail & light snacks at the bar or take it to-go and have a picnic on the grounds. And of course, it wouldn't be a Foster Supply property without an indoor wood stove & outdoor bonfire :)

Where did you draw inspiration from for this Hotel design?

As with all Foster Supply hotels, Hotel Darby’s design was led in-house by the group’s co-owner, Kirsten Harlow Foster, and embraces its building’s history. Its design and purpose have been carefully composed to bring the building’s origins into its next chapter. A nod to the building's 1960s roots, the hotel features a playful mid-century modern design with bold pops of oranges and blues against cane woven textures. The bar and common spaces feature custom pieces designed and built on property. The hotel’s 27 rooms range from a mix of King and Queens, as well as suites with connecting bunk rooms - all featuring Bellino Fine Luxury Bed & Bath Linens! All are outfitted with en-suite bathrooms, and most have well-appointed workspaces.

What can guests expect from their stay?

Anchored to 17 acres of land, we encourage guests to explore the local surroundings which includes a private walking trail system for, a large barn outfitted with gear and outdoor games for guests to grab and enjoy at their leisure, and various outdoor gathering spaces including fire pits, gardens and a hammock grove.

Hotel Darby also features a grab & go style dining experience alongside bottled and canned cocktails - perfect for grabbing ahead of a day trip to a nearby town, a hike on the grounds, or lounging in the hammock grove. The menu will focus on Tinned Fish such as Yellowfin Ventresca, Sardinillas, and Boquerones.

Hotel Darby is surrounded by small, local businesses, what are a few of your favorites?

We truly love them all! Like all Foster Supply hotels, the Hotel Darby team offers guests with day trip itineraries detailing activities throughout the area including brewery tours, antique shopping trails and hiking excursions. We're constantly updating them with the latest openings & hidden gems!

What sets Hotel Darby apart from other hotels?

We want our guests to fall in love with this area that we all call home. With Hotel Darby, we hope to offer a place that encourages curiosity, exploration and adventure. It's a place to drop your bags, rest & recharge, and hit the country roads (and rivers).

How do you create a unique and memorable experience for your guests?

Our guest wants to get back to basics. They want simplicity, some space to breathe and a moment or two of slowing down. They also want to be treated like family. Our teams work very hard at making sure we deliver that experience and take care of each and every person that walks through our doors - however long or short their time spent on our properties may be.

What is your favorite Bellino product and how does it add to the guest's experience?

We love the bed linens, and we receive consistent feedback from our guests about how comfy the beds are!

Hotel Darby is the latest addition of your company Foster Supply: can you describe its philosophy in 3 sentences?

Hotel Darby offers a comfortable home base for guests to explore the area and nearby towns throughout Pennsylvania and the Western Catskills in New York State. A place to rest your head after a day's excursions (and we made sure it's extra comfy & cozy so you can recharge for the next day's adventures!).

Your portfolio is rapidly growing, where do you see your company 10 years from now?

Sullivan County is home to us, and we've worked alongside other local businesses in the area to help to drive economic growth over the years. We hope to continue to contribute the same commitment to each new area we become a part of. We have some exciting projects in the pipeline over the next few years including an 80-room hotel featuring a restaurant, bar, spa, and multiple event spaces in the heart of the city of Newburgh, NY. We've also seen growth & tremendous opportunity in the wellness space, and are developing a spa resort in Neversink, NY in the former New Age Health Spa.

Ben Thiele

General Manager of Alila Marea

Ben Thiele, General Manager of Alila Marea

What is the “Alila Experience”?

The hallmark of Alila is the combination of innovative design and crafted luxury in unique locations, set apart by an unprecedented level of personalized hospitality, private spaces and bespoke journeys. Alila Marea Beach Resort is all of this and more.

What can guests expect from a stay here?

Whether riding the consistent ocean waves, biking along the scenic coastline, swimming and bodysurfing, practicing yoga, or simply relaxing and reflecting with a glass of wine, Alila Marea offers an escape that can be as laidback or as active as you choose.

If you had to pick one unique amenity you offer, what would that be?

Simply the access to the ocean. A rare opportunity to sleep to the sound of the waves in understated luxury.

What made you choose Encinitas and such a special location atop a coastal bluff?

Encinitas is a special place. Casual vibes wrapped in warm, elevated comfort create a beautiful balance for our guests.

VAGA, the hotel's restaurant, explores San Diego’s vibrant combination of cultures through the art of native chef Claudette Zepeda: what are the most popular and unique dishes in the menu?

The menu is a love letter to San Diego, often described as internationally fluid. Chef Claudette Zepeda takes her inspiration from the many destinations she’s had the opportunity to visit.

The SPA is a key features of your brand and property: what makes it so special?

One of the many unique features of the spa is the way we tie the southern California locale to the treatments we provide with indigenous touches to treatments and products to connect guests deeper on their journey.

Your beds are dressed with our linen blend, 65% cotton/35% tencel: what made you select this special and innovative product?

When you are welcoming guests into your home, you want every touch to be as comfortable as possible. This product allows guests to feel a bed experience that rivals any linen in the world.

Natural stone, warm woods, clean lines, ocean views: can you talk about the inspiration and design process to create your resort?

Alila Hotels blend seamlessly into its environment, not looking to change the landscape, but to blend and become one.

Marea is the brand’s third US property (first new built) and the 16th worldwide: where do you see Alila in a few years?

Alila will continue to grow throughout the Americas as guests look for unique experiences that leave them with the opportunity to indulge, invigorate, and be inspired.

Jason Reeves

Developer and Owner of Highlander Mountain House

JASON REEVES, DEVELOPER AND OWNER OF HIGHLANDER MOUNTAIN HOUSE

If you could use only 3 words to describe your Highlander Mountain House, what would they be?

Layered, Warm, Soulful.

What makes Highlander Mountain House unique?

It’s a modern take on an English country house hotel transposed into the Southern Appalachian mountains. With a heavy dose of music, art and literature for spice! A place where guests can feel the layers of history.

THE RUFFED GROUSE

Which Bellino product is your favorite?

I love them all but we use the percale linens and the guests consistently rave about them!

How do you unwind after a long day?

Surfing when at the beach or hiking/fly fishing when in the mountains.

Where is your favorite place to spend time at Highlander Mountain House?

In front of the massive wood burning fireplaces- they’re the heartbeat of the hotel.

What is the first thing you do when you wake up?

Kiss my daughter and grab a cup of coffee and a newspaper.

What is currently inspiring you within the travel and hospitality industry?

Smaller more intimate lodging experiences that connect guests to the context of their surroundings.

How did you discover and decide to develop a property in that area (highlands, NC)?

The landscape and the layers of history in the mountains of Western North Carolina totally inspired me. Hospitality to me is pure storytelling and I wanted to share the myriad of compelling influences and stories from this region with our guests.

HIGHLANDER MOUNTAIN HOUSE

As a developer, describe the 3 most important aspects you look for to embark on a new project.

Good bones, Good Location, and Compelling Vision- I can usually feel what I think an older property wants to be and envision how it will be used by the guests. The challenge is making it happen. But my vision is always very vivid to begin with.

Developing a property in a remote location versus a big city: can you describe advantages and disadvantages?

I seek to develop unique destinations within destination markets. And they are always places I want to be whether in the mountains, in a city or at the beach. And my rule of thumb is build the place where you want to stay. So it’s ultimately about trusting in your own taste and experiences.